An effective PMP -- a private marketplace, where publishers can connect specific audiences and inventory to the advertising partners who value them most -- is a key tool helping move our industry past impression-based buying and into people-based buying.
Building a Better Private Marketplace (PMP)
Publish date
May 24, 2016Channel
SonobiRead our important report
Developing an Effective PMP Strategy
"Developing an Effective PMP Strategy", part two of Sonobi's three-part whitepaper outlining best practices for true people-based marketing, examines key considerations when implementing or revamping your PMP strategy.
File Size: 199.1 KB
Publish date: 05/24/2016
