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By Justin Kennedy May 24, 2016

Building a Better Private Marketplace (PMP)

Sonobi Archive
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An effective PMP -- a private marketplace, where publishers can connect specific audiences and inventory to the advertising partners who value them most -- is a key tool helping move our industry past impression-based buying and into people-based buying.

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Developing an Effective PMP Strategy

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Description: "Developing an Effective PMP Strategy", part two of Sonobi's three-part whitepaper outlining best practices for true people-based marketing, examines key considerations when implementing or revamping your PMP strategy.
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Justin Kennedy

As Chief Operating Officer of Sonobi, Justin Kennedy is focused on developing and executing the strategic vision of the company, bringing the ideas and innovations of the executive team to reality. With over 10 years of operational management experience... read more

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