An effective PMP -- a private marketplace, where publishers can connect specific audiences and inventory to the advertising partners who value them most -- is a key tool helping move our industry past impression-based buying and into people-based buying.
"Developing an Effective PMP Strategy", part two of Sonobi's three-part whitepaper outlining best practices for true people-based marketing, examines key considerations when implementing or revamping your PMP strategy.
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Publish date: 05/24/2016
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