Building an Advertising Strategy to Connect to Home Improvement Intenders

Whether the increase is due to rising property prices and mortgage interest rates or limited inventory and competition in many cities around the country for some renovating a home can often be more costeffective than selling and purchasing a new oneAccording to a survey by Lending Tree last year 68 of homeowners had started or completed home improvement projects within the last 12 months and 63 planned to begin one in the next yearamp160 Homeowners are spending nearly 10000 on average and completing an average of 28 projects annuallyThese home projects mean consumers gather ideas and shop for homebuilding materials tools and supplies instore and onlineBy leveraging the strengths of television streaming and digital advertising home improvement businesses can reach their customers across various touchpoints and reinforce their message through repetition and consistencyTelevision The Foundation of a CampaignTelevision advertising remains a foundation for a strong marketing strategy for home improvement businesses due to its unparalleled reach and impact Television enables home improvement businesses to showcase their products and services in action visually captivating audiences through video Television also leads the way in advertising response for home improvement intenders and 63 have responded after viewing an ad on television within the last yearIn addition niche networks like DIY HGTV and Magnolia Network have built dedicated audiences of passionate home improvement enthusiasts These viewers tune in regularly to watch renovation shows design competitions and expert advice segments Home improvement businesses can reach an actively engaged and targeted audience with relevant products and services by advertising on these networksBuilding Onto TV With Streaming to Target OnDemand Viewers and CordCuttersAs streaming continues to gain popularity home improvement businesses can leverage datadriven insights and advanced targeting options to deliver personalized ads to audiences actively viewing ondemand or repeat episodes of favorite shows like Fixer Upper and No Demo Reno and other home improvement content Streaming platforms enable businesses to meaningfully extend their message to cordstackers cordcutters and cordnevers through precision targeting and customized recommendations driving engagement and fostering brand loyaltyDigital Advertising A Powerful Tool for SuccessConsumers increasingly turn to the internet for inspiration and information before purchasing In the last month 58 of home improvement intenders have searched for home repair information on a connected device 1Digital advertising offers home improvement businesses opportunities to connect with consumers throughout their search and buying journey across multiple screens through social media advertising display ads and video campaigns With advanced targeting capabilities businesses can reach consumers based on demographics interests behaviors and intentEach advertising platform has unique benefits the true power lies in integrating multiple channels to create a cohesive and impactful advertising strategy For example a home improvement retailer can target homeowners actively searching for kitchen remodeling ideas or individuals browsing DIY tutorials on social media platforms While a television ad may pique viewers39 interests and drive brand awareness digital retargeting campaigns keep the brand topofmind and drive conversions and action among engaged viewersBy delivering tailored messages to the right audience segments regardless of the platform businesses can maximize the effectiveness of their advertising efforts and drive meaningful resultsWhere We Come InIn this everevolving home improvement landscape advertising is pivotal in reaching and engaging your potential customers From homeowners or DIY enthusiasts seeking ways to enhance their living spaces to property managers looking to improve their investments our experts work with you to understand your motivations and pain points and help craft your advertising strategy to resonate effectively across television and all connected devicesWe look forward to working with your business to build a cohesive and impactful advertising strategy that drives engagement fosters brand loyalty and ultimately fuels growth in the home improvement industry1 2023 AudienceSCANamp174This article was written by Jenna Walker a4 Marketing SpecialistPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Building an Advertising Strategy to Connect to Home Improvement Intenders

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