Digital streaming service Local Now aims to provide its users with a balanced video diet, mixing credible local news, traffic and weather with popular movies, TV shows and entertainment content. At a time when streaming services are gaining audiences, Local Now is well-positioned to convert on that plan. But the future didn't always look so bright. When entrepreneur, producer and comedian Byron Allen purchased The Weather Channel three years ago, he also inherited the startup streaming network, which was losing more than $25 million a year, prompting some advisers to recommend he shut it down.
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