On NBC&#8217;s The Office following the goings-on at paper company Dunder-Mifflin often means getting in the car with a few of the hit show&#8217;s characters as they head to a client meeting or a conference or party.&#160; Regardless of what kinds of cars these fictional characters drive, auto advertisers might be more interested in what kinds of cars the program&#8217;s viewers prefer.Fortunately, TRA&#8217;s Media TRAnalytics&#174; can help, going beyond Plain Old Ordinary Rating Points to provide targeting insights to help improve an advertiser&#8217;s ROI. Foreign car manufacturers, for example, might be interested to know that households that own some foreign cars &#8211; namely, Volkswagens, Subarus or BMWs &#8211; view The Office in greater numbers.&#160; The Office&#8217;s rating among Volkswagen owners is 64% higher than the programs overall rating (index of 164); Subaru owners index at 136 and BMW at 127.On the flip side, Toyota owner&#8217;s rating for The Office is 13% lower than the shows overall HH rating, with an 87 index. Nissan indexed at 90 and Lincoln-Mercury at 91. Could an ad campaign that included owners of competitive brands help boost sales for these manufacturers? Fortunately, Season 8 of The Office begins soon; savvy marketers, take note.For more information, please visit us at www.traglobal.com/blog or send an email to firstname.lastname@example.org.