Can You Do The Most Important Job in Our Business - Jerry Shereshewsky

Rick Boyko after eight years of building and running the VCU Brand Center is stepping down I sit on the search committee seeking his replacement and the one thing we all agreed upon at our very first meeting is that this job is absolutely the Most Important Job in Our Business The Brand Center is training the leaders of the next generation and doing it in a way that is radically transforming the way people in agencies and marketing companies media enterprises and service firms think about the business of what has been called commercial persuasion The Brand Center is organized both horizontally and verticallyamp8230just like real life Vertically there are disciplinary specialties writing art directing planning brand management and even technology Horizontally in that all the students participate in crossdisciplinary teams to solve problems Silos don39t work hereThis is the legacy Rick is leaving us He took a program in Richmond Virginia that hardly anyone had ever heard of and placed it firmly at stage center He has built an extraordinary faculty and augmented it with visiting professionals who illuminate the world for the students and faculty In eight years he and the faculty have revised the curriculum six times to reflect the pace of change in our business He recognized that simply being a portfolio enhancement school was nowhere nearly good enough for an industry that is running hard trying to keep up with the changes in audience technology competition etc His replacement has to be equally as agile intellectuallyamp8230or more so His replacement has to be equally as visionaryamp8230or more so And his replacement has to be able to command the attention of the entire industry as Rick hasamp8230or more so Because the person who is going to hold this job for the next eight years or so is going to shape the leaders of yet another generation and shape the way the industry sees itselfI love our business It has been good to me And you love it too otherwise you wouldn39t be reading my blog or any of the other 39nice to do39 noncritical things you do every day to keep yourself intellectually supple Do you love it enough to want to do this job Are you good enough visionary enough and a strong enough leader to do it If you are we absolutely want to hear from you And if you are not but think you know someone who might be then we also want to hear from youThis is the most important job in our business because it is a job that will shape the future of our business Go for itJerry Shereshewsky has formed a new marketing consultant firm GrownUpMarketing to help agencies and marketing companies strategically understand the 45 market and the relevance to their particular brands Jerry can be reached at jerrygrownupmarketingcomRead all Jerryamp8217s MediaBizBloggers commentaries at Rants ampamp Raves from the Heart of AdvertisingCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerMediaBizBloggers is an openthought leadership blog platform for media marketing and advertising professionals companies and organizations To contribute contact Jackmediadvisorygroupcom The opinions expressed in MediaBizBloggerscom are not those of Media Advisory Group its employees or other MediaBizBloggerscom contributors Media Advisory Group accepts no responsibility for the views of MediaBizBloggers authors

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Can You Do The Most Important Job in Our Business - Jerry Shereshewsky

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