Cannes Lions announces Unilever as Creative Marketer of the Year

Unilever was last honoured as Creative Marketer of the Year in 2010 and in the following years has amassed hundreds of Lions At last year39s Cannes Lions Unilever was awarded Lions across a number of its brands including Dove Hellmann39s Dirt Is Good known as Persil Skip and OMO Magnum Vaseline Marmite and Pot NoodleIn 2023 Unilever39s largest brand Dove was awarded the Media Lions Grand Prix for its 39TurnYourBack39 campaign by Ogilvy London DAVID Madrid 39TurnYourBack39 was deemed by Media Lions Jury President Christian Juhl to be quota timely example of how our industry can use the power of media to protect young people and empower them to reject the pressure they feel to conform to artificial standards and be confident in their true unfiltered selvesquotDove39s inclusive beauty mission was first launched through its 2004 campaign 39Real Beauty39 which celebrates 20 years this year Since then the brand has been a trailblazer in demonstrating how marketing can drive impressive commercial results Building on this platform in 2013 the 39Dove Real Beauty Sketches39 campaign set out to give striking proof that women are more beautiful than they think amp8211 picking up 16 Lions including the highly coveted Dan Wieden Titanium Lion Grand Prix as well as the Gold Creative Effectiveness Lion the following yearToday Dove is a amp83646bn brand that continues to champion realworld change for DEI including through the introduction of the CROWN Act in the US which makes racebased hair discrimination illegal First passed into law in 2019 there are now 24 states with legislation in placeUnilever brand Hellmann39s also continues to stand out in culture through the brand39s 39Make Taste Not Waste39 creative platform highlighting its longstanding mission to help people tackle food waste in the kitchen most recently with the help of 39Mayo Cat39 at the Big Game With the same humorous tone Hellmann39s 39Mayo McHack39 campaign taught Brits how to 39hack39 the missing mayo item on a famous restaurant chain39s menu picking up two Silver Lions in PR and Brand Experience ampamp Activation last yearThese Awardwinning campaigns are testament to the company39s commitment to creativity underpinned by its marketing philosophy 39Get on the Frontline39 and delivered by its Creative Excellence program focused on effectiveness education increasing creative ambition nurturing creative talent and eliminating barriers to creativity This dedicated programme is championed by Unilever39s Creative Council which brings together its Chief Marketing Officers and creative agency leaders and is chaired by Unilever39s Chief Growth ampamp Marketing Officer Esi Eggleston BraceyAbout Unilever39s award Simon Cook CEO LIONS said quotThis award is about recognising and celebrating those brands that are consistently delivering work that raises the bar for creative excellence across the global creative communications industry Unilever is pushing the creative boundaries consistently and continuously across a wide range of brands from different markets in collaboration with a breadth of agency partners demonstrating a clear understanding and commitment to the power of creativity as a driver for progress and growth Congratulations on this much deserved winquotEsi Eggleston Bracey Chief Growth and Marketing Officer Unilever commented quotThank you Cannes Lions for recognizing our brand leaders and agency partners who are always pushing creative boundaries Our commitment to bold brave and more creative marketing is unwavering Creativity that starts with inspiration connects to commerce at every moment and resonates with people to build desirable and unmissably superior brands It is a huge honor to accept this award on behalf of our exceptional team that truly grasps the power of human connection to serve people and grow our brandsquotThe Creative Marketer of the Year award was Introduced in 1992 with past recipients including AB InBev Apple Burger King CocaCola Google Heineken IKEA Mars McDonald39s Samsung and Microsoft each of which have demonstrated that consistent and worldclass creativity underpinned by a culture of creativity drives business performance amp8211 and have won multiple Lions at the Festival as a resultEsi Eggleston Bracey will deliver Wednesday39s opening keynote during Cannes Lions and will collect this Award on behalf of Unilever at the final Awards Show of the Festival on Friday 21 June Further information on Cannes Lions including Pass options can be found at httpswwwcanneslionscomClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Cannes Lions announces Unilever as Creative Marketer of the Year

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