Over its half-century-plus history, the only thing that hasn't changed about the Cannes Lions International Festival of Creativity is that it is always changing. In response to a transformed world, it has transformed, constantly re-imagining its approach, its size, its focus, its name, and – lately – even its primary purpose.
Michael E. Kassan helps bridge the gaps between media, marketers, and technologists.
Kassan founded MediaLink in 2003 to be a transformational partner to the world's leading media, marketing, and technology companies. Bringing these groups together ...