Customer journeys are not a single straightforward path but rather two separate journeys happening simultaneously. That's a topline insight from a recent Canvas Worldwide market research study.
Canvas Research Study: What We Get Wrong About the Customer Journey
![Canvas Research Study: What We Get Wrong About the Customer Journey](/media/articles/chosen_path_iStock-1302665667.jpg.550x380_q85_box-0%2C0%2C2037%2C1415_crop.jpg.webp)