Every data barometer for cinema advertising that Canvas Worldwide's Senior Vice President of National Video Investment Tanya Zvonkin reviews points to 2022 as a renaissance year for the media sector. Blockbuster epics like Top Gun: Maverick and the latest chapters of the Thor, Doctor Strange and Jurassic Park franchises are drawing people to movie theaters. They're back as well for the half-hour or hour-long compilations of short subjects, trivia games, ads and movie trailers that precede the feature presentation.
Canvas Worldwide: Cinema Advertising on the 2022 Comeback Trail
