Captivate, A Leading Digital-Out-of-Home Video Network, Launches Partnership with Actv8me's Sequential QR Code™ (SQR™) Platform, to Extend Ad Reach with Interactivity and Native Wallet Integration

Captivate a leading digitaloutofhome video network today announced a strategic alliance with ACTV8me actv8mecom a digital marketing technology leader to extend ad reach and effectiveness through integration of ACTV8me39s proprietary SQR Codeamp8482 solution with Captivate39s ad inventoryBrands and agencies can now enhance any campaign across the Captivate network to become a directtoconsumer DTC experience without changing the frontend creative by displaying ACTV8me39s Sequential QR Codeamp8482 SQRamp8482 that adds greater brand flexibility and interactivity in a programmatic way Advertisers can enhance engagement with bidirectional features enabling brands to create a personalized experience and allowing consumers to transact with one click By integrating ACTV8me39s SQR Codeamp8482 capabilities into Captivate39s ad inventory advertisers can generate new leads and incremental revenue by making content and advertisements instantly shoppable datadriven and measurable ultimately closing the sales loop to prove media attributionquotOur mission at Captivate is to enrich the lives of the modern professional and our partnership with ACTV8me amplifies our ability to deliver on that promisequot said Lorenzo Papa CRO of Captivate quotTheir SQR Codeamp8482 technology allows our advertising partners to entice engage and target our viewers in a more immersive way along their daily customer journey This offering expands opportunities for enhanced interactions that deliver actionable convenience to our viewers and meaningful outcomes for the brandquotThe SQR Codeamp8482 enables consumers to save datadriven offers into Apple Pay or Google Pay instantly and easily redeem online instore and invenue Using geofencing capabilities brands can remind consumers of existing offers with timely notifications once they are within proximity to a point of interest Leveraging this technology advertisers can create a curated experience for consumers and be at the forefront of the shopper39s mind while measuring the effectiveness of each media source and the impact of the ad creative By utilizing geolocation the same SQR Codeamp8482 can even display different promotional and content offerings based on a consumer39s location time of day and number of interactions The codes convey a unique brand voice with a measurable transactional layer and are optimized to be overlayed across any static and digital mediumquotOur exciting innovative partnership with Captivate delivers new discovery ad monetization value user engagement and fullfunnel attribution measurement for brand advertisers and their consumersquot said David Schreff CEO of ACTV8me quotOur proprietary Sequential QR Codeamp8482 SQR Codeamp8482 garners new actionable insights in realtime that provide marketers with tools to reach campaign goals all in a brandsafe optin and privacycompliant environmentquotThe partnership is live across US and Canadian markets empowering brands to reduce friction through a mobilecentric solutionClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

Captivate, A Leading Digital-Out-of-Home Video Network, Launches Partnership with Actv8me's Sequential QR Code™ (SQR™) Platform, to Extend Ad Reach with Interactivity and Native Wallet Integration

Publish date

Channel

Archived in

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

Captivate, A Leading Digital-Out-of-Home Video Network, Launches Partnership with Actv8me's Sequential QR Code™ (SQR™) Platform, to Extend Ad Reach with Interactivity and Native Wallet Integration

Enjoying This Commentary? There's More to Love

TAGS:

Cookies