Captivate Launches The Small Business Spotlight And Donates Up To $1 Million In Advertising

While consumer activity is starting to increase 2020 was tumultuous for small businesses and they are continuing to recover well into 2021 According to the latest Office Pulse survey small business employees are nearly twice as likely to have experienced a business downturn as a result of the pandemic compared to those who do not work for a small business at 47 versus 26 While those stats may sound discouraging consumers are ready and willing to shop small they just need to know where The survey found that 7 in 10 professionals have aimed to buy from small or local businesses during the pandemic with 90 doing so to support the local economyThe Small Business Spotlight series will focus on businesses with 50 or less employees Owners can independently complete their submissions online at Captivatecomsmallbiz Additionally SMBs can select their market of choice to advertise their products and services to their local customer base If ad creative is not available owners can easily build their own in a Captivate provided templateamp8220With 96 of the tenants in Captivateamp8217s footprint being made up of small businesses we felt compelled to contribute to this effort for a second yearamp8221 said Lorenzo Papa Chief Revenue Officer at Captivate amp8220We see our venues as distinct communities with thousands of viewers per building Our audience commands a tremendous amount of spending power and the local businesses in and around those buildings rely on their patronage to stay afloat By offering free advertising space andor an editorial feature we are providing small business owners with an opportunity to influence consideration and purchasing decisions As we move into a post pandemic world itamp8217s imperative that we utilize our platform to support this channel however we canamp8221With May historically known as Small Business Month highlighted by the SBAamp8217s Small Business Week this series will offer qualifying companies a full screen business spotlight plus dedicated advertising inventory for a fully integrated promotion to drive awareness and new customer acquisitionClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Captivate Launches The Small Business Spotlight And Donates Up To $1 Million In Advertising

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Captivate Launches The Small Business Spotlight And Donates Up To $1 Million In Advertising

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Up & Comer Jeanette St. Amant: An Outside-the-Box Finance Role at Sinclair Offers New Opportunities (VIDEO) - By Krista Van Lewen

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