CARE and P&G Celebrate Fearless Women Leaders for International Women's Day

The campaign quotWomen Know Howquot is kicking off with a video that39s voiced by model and CARE Global Advocate Iman It celebrates all the ways women have achieved success despite the obstacles the world throws in front of them A wide variety of women are featured fearless leaders entrepreneurs and changemakersquotWe wanted to disrupt that image of a 39successful businessman39 or 39innovative entrepreneur39 by highlighting women around the world taking care of business at every agequot said Monica Rowe Chief Marketing Officer at CARE a 75yearold organization dedicated to empowering women and girlsCARE39s campaign was done in partnership with Procter ampamp Gamble It shares stories of women who are breaking the mold like Ra39edah Abu Alhalaweh a Jordanian woman pioneering female plumbing and Elisa Alvarado a fastfood entrepreneur in Honduras Other elements of the campaign include a live event on Capitol Hill featuring women leaders celebrities and influencers a virtual speaker series and advertising across womenowned sitesquotIt was important that every piece of the campaign supported and celebrated womenquot said Rowe quotThat39s why we chose to focus advertising for the campaign across womenowned sitesquotOn social media the brand tapped celebrities like actress and director Danielle Savre to share a time when it quotclickedquot for them that women know how to get things done For Savre that came when Kathryn Bigelow won an Academy Award for directing The Hurt Locker quotI had never seen a woman win an Oscar for directing before and it was an inspiration It gave me hope that I could do that tooquot Savre stated in an Instagram postAlso timed to coincide with Women39s History Month is the release of a new report from CARE quotHer Voice Listening to Women in Actionquot It illuminates how events like the COVID19 pandemic climate change and the war in Ukraine pose unprecedented challenges and are widening inequalities everywhereWomen and girls refugees and internally displaced people are among those most impacted According to the report women are also largely missing in positions of power decisionmaking and policies That limits humanitarian responses and recovery measures from adequately reflecting and addressing women39s voicesWomen report food insecurity as one of the biggest impacts in their lives with 64 of them focused on addressing it in their household quotIt is no longer very scary whether a rocket will arrive or not from the sea But it is scary that we will die of starvationquot said one of the women interviewed in an occupied area of UkraineWomen are also almost twice as likely to report mental health challenges as they were three years ago And 53 report gaps in their livelihoods with lack of employment opportunities increasing prices of goods and services and difficulty accessing markets and financial resources as the main challenges affecting their household incomeBut it39s not all dire One area of CARE39s programming empowers women to participate in Village Saving and Loans Associations VSLAs stimulating the creation of saving groups within communities Women in VSLAs are substantially less likely to prioritize impacts in livelihoods food security health services and mental health than their nonVSLA counterpartsTo better understand the insights women shared in the report CARE created a choose your own adventuretype game that showcases what it39s like to navigate some of the challenges of simply being a woman trying to get things doneThe message is eminently clear quotNow more than ever as the world is suffering from the impacts of COVID climate change and crisis women are working harder than ever to protect their families rebuild their communities and forge a better world for tomorrowquot Rowe saidThis story was written by Brandie Feuer who counts CARE among her clientsClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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CARE and P&G Celebrate Fearless Women Leaders for International Women's Day

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CARE and P&G Celebrate Fearless Women Leaders for International Women's Day

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