Eliminating wasteful media spending is a goal of many advertisers. Basing ad spend on the old staid rating system doesn&#8217;t drive business results. With TRA&#8217;s patented Media TRAnalytics&#174;, advertisers are armed with a way of measuring effective advertising, from programs to dayparts, they are able to match viewing and purchasing information to make the best possible media buying decisions. For example, Cat Food advertisers using Media TRAnalytics&#174; would be able to find out that Hawaii Five-O, Mike and Molly, and Two and a Half Men &#8211; all Monday night programs indexed highest for Heavy Cat Food buyers among the top rated programs for the week of Dec 20th. With that information at their fingertips, advertisers can now plan the most effective and efficient use of their media spend, so they can maximize ROI and win in the marketplace!For more information, please visit us at www.traglobal.com/blog or send an email to firstname.lastname@example.org.