As consumer, corporate, and governmental attention has appropriately centered on response to COVID-19 threats, the crisis is also generating increased recognition of environmental sustainability as a connected priority. While health and family welfare are dominating today's purpose marketing campaigns, environmental sustainability is steadily climbing in consumer polls as a related and equally critical concern. A Bain & Company report acknowledges the threat that COVID-19 represents to corporate and governmental sustainability initiatives, but argues that "for each headwind threatening sustainability, there are several corresponding tailwinds, many of which will be longer lasting. For example, consumers favor companies and brands with purposes that benefit the broader community." By 2021, it is expected that sustainably minded shoppers will spend up to $150 billion on sustainable products.
ADVERTISING AND MEDIA COMMUNITY COVID-19 RENEWAL FUND
CONTRIBUTE NOW TO SUPPORT OUR INDUSTRY’S NON-PROFIT SECTOR. Most of us are being economically impacted by COVID-19. Many of our community’s non-profit organizations and initiatives are struggling to maintain basic services as corporate contributions dry-up. More than ever, your support – even a few dollars – is needed. Your contributions support 30 non-profit organizations and initiatives -- first responders, health care providers and those in need during COVID-19 crisis and beyond. Visit www.MediaVillage.com for details and for a list of organizations supported by your contribution. Please support the Advertising and Media Community COVID-19 Renewal Fund to assure that the organizations we depend can continue to serve our industry, our friends, our colleagues.