CBS will kick off its 2016 NFL regular-season coverage on Sunday, Sept. 11. (Forgive many in the TV and sports industries for instead eyeing the New York Jets-Buffalo Bills contest on Sept. 15.) After producing and simulcasting Thursday Night Football with NFL Network in the 2014 and 2015 seasons, CBS and NBC will split the package this year, along with the league's in-house channel. They will be joined by Twitter, which will stream TNF under a two-year deal. CBS Sports Chairman Sean McManus says what the pro football league calls its "tri-cast" won't hamper ratings, and that Twitter will likely bring a younger audience to the contests.
By J.P. Fields