CES 2019: A Preview of Life in 2022?

This time though the real magic came from the interoperability of technologies that unify experience rather than from individual objects.&#160; That interoperability will be unlocked in practical terms by&#160;5G, which will be ubiquitous by 2021-2022.&#160; Its arrival signals the beginning of the real time, zero latency era on which complex co-dependent device ecosystems from the smart home&#160;to intelligent stores and autonomous vehicles depend.The&#160;foundational components of a fully connected and&#160;augmented life are now advancing in bandwidth, simulation and intelligence combined with cameras and sensors that interpret as well as record, and&#160;with&#160;displays that serve as multi-functional surfaces.&#160; You could see all&#160;of that at CES 2019.Most easily, this new age might be referred as the age of assistance.&#160; Not assistance narrowly defined&#160;by "voice"&#160;interfaces alone; rather, by&#160;assistance defined as broadly distributed active, passive,&#160;timely and anticipatory&#160;responsiveness.&#160; Some of these forms of assistance will&#160;be useful but prosaic, like many&#160;Alexa skills today;&#160;but others will be genuinely life enhancing and even lifesaving.&#160;When Facebook became a commercial entity late in the last decade, Mark Zuckerberg coined the expression "social by design."&#160;&#160;By 2021,&#160;we can expect "assisted by design"&#160;to be utterly pervasive.&#160; Sensors will keep us in the right lane.&#160; Cameras will monitor foot traffic congestion by aisle.&#160; Data embedded in packaging will assist us simultaneously in recipe planning, health advice and shopping&#160;by connecting to our health apps,&#160;refrigerators and calendars.&#160; Two years is enough time for every pack of every product, for every garment and for every service to add assisting and discoverable data.&#160; This represents a considerable opportunity for the marketer that can be simultaneously transparent and capable of personalization.&#160; For those that can't, consumer expectations may be hard to meet.It's not possible to call the winner in the assistance race as it seems likely that devices will, as a standard, be assistant agnostic.&#160; It's hard to imagine an Alexa user buying a device that only responds to Bixby,&#160;Samsung's proprietary helper.&#160;While full of potential the assisted, augmented life is not without societal risk.2018 was technology's "annus horribilis"&#160;from the standpoint of&#160;damaged&#160;corporate&#160;and sector&#160;reputation arising from&#160;data breaches or&#160;platform manipulation by bad actors&#160;who threatened public&#160;safety and/or brand reputations. &#160;There&#160;was no "ethics booth"&#160;in the Las Vegas Convention Center, but&#160;there is a growing&#160;need&#160;among market participants&#160;to&#160;demonstrate&#160;strong social responsibility. &#160;This must underpin&#160;how&#160;applications of every kind&#160;are applied and connected.The two biggest fears (beyond data security itself and exploitation by bad actors)&#160;are&#160;privacy&#160;threats&#160;and&#160;possible discrimination&#160;resulting from&#160;participating (or not) with personal data collection and sharing.&#160;&#160;Most people would be happy&#160;to pay less for healthcare&#160;and&#160;most&#160;insurers are willing to enable that,&#160;if&#160;due diligence in&#160;self-care can&#160;be&#160;proven.&#160; But&#160;not everyone&#160;will&#160;enjoy the idea of&#160;choosing between&#160;their privacy or paying the price.Similarly, the same smart cameras&#160;keeping intersections safe and providing&#160;vital information for first responders might also provide location data to governments and others&#160;which&#160;people&#160;would prefer to keep private.&#160; Of course,&#160;large parts of the population&#160;won't&#160;have the opportunity to opt-in as access to&#160;much of&#160;the underlying technology of the assistance ecosystem will remain out of the reach of all but the most economically advantaged.So, as another decade heads to a close&#160;we seem to be on a two-to-three-year&#160;runway to a&#160;truly&#160;connected future.&#160; More importantly&#160;we have a runway of similar&#160;length to align ethics and policy around the&#160;implications of that future.&#160;This commentary was co-written by GroupM Global Chief Product Officer Jack Smith.&#160; @jkellonsmithPhotos courtesy of Rob Norman.Click the social buttons above or below to share this story with your friends and colleagues.The opinions and points of view expressed in this content are exclusively the views of the author and/or subject(s) and do not necessarily represent the views of MediaVillage.com/MyersBizNet, Inc. management or associated writers. &#160;

CES 2019: A Preview of Life in 2022?

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Rob Norman

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