A few years ago, a trend emerged: skincare companies noticed that their customer demographics were shifting and that men were using their wives' and girlfriends' high-end skincare products. Eventually, men even began purchasing these products themselves, often under the guise of shopping for the household.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.