Clartias Chief AI Officer Rex Briggs to Keynote Possible

Claritasamp174 a datadriven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI today announced that its Chief AI Officer Rex Briggs will deliver a keynote discussion at Possible 2024 The annual immersive event for marketing leaders now in its second year takes place on April 1517 in Miami and will bring together 3000 global executives who are leading many of todayamp8217s top brandsBriggs highly anticipated keynote will help marketers hone their understanding of marketing leadership in the age of AI allowing them to better conceive whatamp8217s happening today the implications and how they will need to steer their leadership moving forward It will also unveil prototypes for giving consumers more control of their data through AI and transforming how marketers use data to connect with consumers and optimize business performanceOver the past five years Claritas has embarked on a purposedriven endeavor aimed at establishing itself as the preeminent closedloop Integrated Marketing Optimization Platform within the industry Briggs supports the companyamp8217s missionbased journey and is responsible for empowering the company and its 1300 clients to tap the power of AI to drive growth effectively and ethically Claritas leverages its proprietary identity graph to convert marketing data into actionable insights This enables agencies publishers and brands to identify ideal audiences engage across multiple channels and optimize campaigns effectively Now Claritas is integrating AI throughout its operations and products to enhance efficiency and drive client success further exemplified by the appointment of Briggs part of its ongoing dedication to empowering clients in the AI era Before joining Claritas Rex served in several top leadership and analyst roles and remains an advisor and speaker at both the Association of National Advertisers ANA and MMA Global In August MIT Press will publish Briggsamp8217 latest book The AI ConundrumquotRex joining Claritas reflects the significant potential he perceives in our endeavorsquot said Claritas CEO Mike Nazzaro quotHis arrival underscores the high standards he holds and his recognition of the transformative capabilities of Claritas signaling impactful innovation for the marketquotIn addition to Briggs other speakers at Possible 2024 include Linda Boff GE Chief Marketing Officer VP Learning ampamp Culture President GE Foundation Esi Eggleston Bracey Chief Growth ampamp Marketing Officer Unilever Tariq Hassan Chief Marketing ampamp Customer Experience Officer McDonald39s Corporation Diana Haussling SVP GM Consumer Experience and Growth ColgatePalmolive Linda Lee Chief Marketing Officer Campbellamp8217s Soup Frank Cooper III Chief Marketing Officer Visaamp160 Remi Kent Chief Marketing Officer Progressive Insurance David Droga Chief Executive Officer Accenture Song Soyoung Kang Chief Marketing Officer Eos Dana Marineau Chief Marketing Officer Rakuten Bozoma Saint John Hall of Fame Inducted Marketing Executive Author and Entrepreneur Jaime Teevan Chief Scientist Microsoft and Gary Vaynerchuk Chairman VaynerXBriggs began his career at Yankelovich Partners where he was among the first to study the role of the internet in marketing which brought him to WIRED where he served as its first Director of Research Briggs was among the first to apply neural networks to create personalized experiences on the web and the first to develop brand lift studies Briggs was a founding member of the Interactive Advertising Bureau IAB where he was instrumental in establishing the effectiveness of Digital Marketing through his series of research studies Briggs founded Marketing Evolution in 2000 and was the first to develop crossmedia multitouch attribution which connected online advertising to offline sales He was also the first to quantify the effectiveness of mobile advertising and the first to quantify the unique impact of social media postsBriggs sold his controlling interest in Marketing Evolution in 2019 after which Briggs dedicated his time to working with the Ad Council and other charitable efforts where he could apply his data science and AI experience During Briggsamp8217 work with the Ad Council he discovered ArtsAI and experimented with its patented AI Personalization technology So impressed was he in its potential that Briggs started the Consortium for AI Personalization CAP for MMA Global a leading trade association representing CMOs which documented the gamechanging nature of ArtsAIamp8217s unsupervised learning and generative AIBriggs has racked up an impressive series of awards patents marketing breakthroughs peerreviewed articles and books throughout the roles and his journey to Claritas He is the bestselling author of amp8220SIRFsUp amp8211 How Algorithms and Software are Changing the Face of Marketingamp8221 and amp8220What Sticks Why Most Advertising Fails and How to Guarantee Yours Succeedsamp8221 amp8220What Sticksamp8221 was named the 1 marketing book by Advertising Age and was featured on CNBC Bloomberg CNN NPR and The Economist In his latest book amp8220The AI Conundrumamp8221 MIT Press Briggs and coauthor Caleb Briggs explore why artificial intelligenceamp8217s strengths are also AIamp8217s weaknesses amp8211 and how businesses can effectively apply AI to improve their businessHis work has been translated into half a dozen languages and is taught at leading universities Briggs is a frequent speaker across top industry eventsIn addition to his Keynote on April 17 at 1105 am ET in the Inspiration Hall he will be Copresenting AIPowered Breakthroughs RealWorld Experiments ampamp Insights on Leveraging AI for Personalization with Remi Kent CMO of Progressive Insurance on April 16 at 2 pm ET He will also be speaking on Wed at 1105 am ET about Bridging Finance and Marketing Proving Marketing Confidence in a FinanceDriven World and again on Wed afternoon at 335 pm ET about Marketers39 AI Conundrum A Practical Guide to AIamp8212 Strengths Risks ampamp Realworld Application Check out the full agenda for additional detailsPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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