There have been significant advancements in measuring the effectiveness of out-of-home (OOH) advertising. One huge sign of that is a new standard from Clear Channel Outdoor that measures incrementality.
Clear Channel Deepens OOH Measurement with Incrementality
![Clear Channel Deepens OOH Measurement with Incrementality](/media/articles/iStock-131575661333.jpg.550x380_q85_box-0%2C37%2C640%2C481_crop.jpg.webp)