CNN + the Pangaea Alliance: Quality Programmatic at Global Scale

CNN International, The Economist, Financial Times, The Guardian and Reuters -- a group of select business brands with a massive global audience -- have recently joined forces to create the Pangaea Alliance on the Rubicon Project advertising automation cloud. In the second part of a two-part series, Jay Sears, Senior Vice President Marketplace Development at Rubicon Project recently discussed advertising automation and the rationale for Pangaea with Robert Bradley of CNN International.