Complex Networks Makes Upfront Debut: Upfront News and Views

Venue amp160The basement level of Neuehouse Madison Square in New York City on 110 E 25th St off Park Ave South amp160A candidate for most unusual Upfront space of 2017 part restaurant part meeting rooms and part hangout for the hip set on the street level with a screening room in the basement The lobby outside the screening room is part library lined with bookcases on either side and a minidining space where breakfast was served buffet style amp160Some areas deploy stark lighting that can be a bit too dark for some tastes Overall the atmosphere is cool and casual for networking I first came here in March for the launch of Walter Presents a smart TVdistributed showcase of curated scripted drama series from Europe and Latin Americaamp160 Grade 3 JacksPresentation amp160Get in our sandbox because we39re the new outlet you want for a toughtoreach young male crowd amp160CEO Rich Antoniello delivered that declaration throughout his opening remarks quotWe make culture popquot he asserted quotOur conviction is that content isn39t king passion points are We39re becoming the today and tomorrow of youth culture amp160We don39t present conversation We start conversations then expand them in an organic way all the way throughamp8221 amp160Stats to back that thinking up Complex39s original content so far attracts about 810 million views a month worldwide among 54 million unique viewers a month here in the US and 100 million globally Antoniello expects to break one billion views per month by midyear quotThat39s pretty big and we still have a long way to goquot added Complex CoFounder and Chief Brand and Creative Officer Marc Ecko Grade 35 Jacks amp160Pictured at top left to rightamp160Shawn Stricklandamp160Executive Vice President Distribution and Business Affairs Noah CallahanBever Chief Content Officer Moksha Fitzgibbons Chief Brand Partnershipsamp160Antoniello and EckoNews amp160With 15 firstrun series playing now Complex will add at least 25 more series to its output by the end of 2017amp160 Most will be shortform unscripted and run sixnine minutes per episode but a growing number will be scripted and several will take the longform route as in 22 minutes or more per installment Play By Play set to premiere on RatedRed this summer will be both scripted and longform set in the 1990s and focused on the travails of a highschool football kicker Other new unscripted attractions coming soon The Neighborhood celebrities return to where they grew up Complex Closets prized possessions of the famous revealed A Little Too Farr allaccess look at the country music scene and Throttle Rockets making allterrain vehicles amp160QB1 Beyond The Lights a current RatedRed program from Friday Night Lights director Peter Berg will come back for two more seasons Grade 35 JacksHost amp160Antoniello Ecko and their associates made their case in short snappy tothepoint segments No one was uncomfortable at this podium Grade 3 JacksStar Time amp160This midmorning event was celebrity and performancefree so no Jacks scoreCuisine amp160Several inventive variations on familiar breakfast eats served after the presentation Best eats lemonflavored ricotta pancakes topped with berries and egg white bites with turkey sausage Worst eat the bagels bland even when topped with something Grade 25 Jacks Note amp160Cuisine ratings do not figure in the overall Jacks scoreData Insight amp160For the first three months of 2017 Complex series have attracted more than two billion video views through its roster of platforms Two of the most popular series Hot Ones on Complex and Sneaker Shopping for Sole Collector have surpassed 100 million views on YouTube alone Grade 25 JacksInnovative Opportunityamp160 Brand participation in or partnerships with ComplexCon a twoday festival taking place November 45 in Long Beach California amp160A mix of concerts technology exhibits and pop culture attractions ComplexCon attracted more than 35000 people and 34 performers to its first time out last November amp160More than 7 million in merchandise was sold during the 2016 event amp160On a yearround basis Complex offers a range of brand partnership strategies Current clients include Adidas McDonald39s and AE Networksamp160 Grade 3 JacksOverall Grade amp1603 Jacks Impressive opening act for a newcomer to this scene Extremely clear this organization sees 2017 as the year to pop into second gear in both content making and distribution among its demographicNext up BETOur Jacks rating systemamp160 5 Jacks amp8211 Excellent 4 Jacks Very Good 3 Jacks amp8211 Good 2 Jacks amp8211 Fair 1 Jack amp160 Poor 0 Jacks Don39t go thereClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggersamp160

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Complex Networks Makes Upfront Debut: Upfront News and Views

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