Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers and Advertisers

The digital advertising ecosystem faces a number of challenges brought about by thirdparty cookie deprecation evolving and inconsistent measurement standards the shift to streaming and an overload of digital identities The Data Intelligence Suite is comprised of a diverse set of solutions developed to support publishers and advertisers seeking to navigate these transitions and build a strong privacyfriendly data cultureThrough Connatixamp8217s Data Intelligence Suite advertisers can leverage an extensive collection of innovative targeting solutions tailored to their goals enabling them to diversify their strategies and test and compare solutions to determine what works best for their business in advance of thirdparty cookie deprecation The Data Intelligence Suite will allow publishers to close the addressability gap in their inventory leading to higher fill rates and CPMs in the wake of a cookieless futureamp8220The beauty of Data Intelligence Suite is that itamp8217s not merely a solution for the cookieless worldquot said Jenn Chen President and CRO of Connatix quotIt is an equally powerful complement to any kind of IDbased approach or data source It is a complete futureproofed suite of tools that integrates seamlessly with the data sets and measurement tools marketers are already using to grow reach and scale uncover new insights and keep audiences fresh and immune to privacy regulationsamp8221Data Intelligence Suite introduces Connatixamp8217s predictive audience targeting solution which combines proprietary behavioral interest signals with any audience data to build predictive models enabling advertisers to reach highintent audiences with precision and increase scale through IDfree contextual signals Through realtime contextual analysis using Connatixamp8217s Deep Contextual predictive audience targeting informs what categories subcategories and keywords will capture audience attention based on their consumption patterns For example the predictive model could leverage a beauty brandamp8217s past purchase data combined with Connatixamp8217s proprietary consumption data to identify the content skincare buyers most often consume such as healthy food content By allowing advertisers to precisely pinpoint the video content audiences are watching they can deliver the most relevant engaging videos in a privacysafe way to scale target audiences ushering in a new era of audiencefirst contextual advertising Together these solutions can superpower video campaigns and uncover new insights into what resonates most with target audiencesquotAt Horizon Media we are focused on finding cookieless solutions that prioritize privacy without sacrificing our clients39 goals Connatix39s predictive audiences have the opportunity to level up our clientsamp8217 programmatic strategies as we enter a new privacyfirst era in digital advertisingamp8221 said Megan Virginia Gavin VP Digital at Horizon Media amp8220Predictive audiences39 ability to marry intent data and precision targeting alongside scalable contextual solutions will not only help create relevancy and scalability in reaching clientsamp8217 target audiences but will also aid in driving the business outcomes that our clients care about most Predictive audiences are a gamechanger for any marketer or agency looking to futureproof their targeting strategies and reach new prospective customers at scale without a reliance on 3rd party cookiesquotPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers and Advertisers

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Jenn Chen

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Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers and Advertisers

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