Viewers of the drama “Criminal Minds” on A&E follow along as the fictitious profilers of the FBI’s Behavioral Analysis Unit try to get into the minds of criminals to solve compelling cases in each episode. For advertisers and marketers who are trying to get into the minds of consumers and pinpoint programs and networks that deliver The Right Audience™ for their products, the path is decidedly more straightforward and just as compelling thanks to insights available from TRA. According to TRA’s Media TRAnalytics®, the audience for Criminal Minds delivers high Purchaser Rating Points™ (PRPs™) for such diverse categories as pet care (both dog and cat), cough syrups, energy drinks, toaster pastries, and spirits.
Many advertisers are taking advantage of insights like this to develop media plans that are more targeted, and that have a greater likelihood to positively impact ROI.Interested in improving your ROI? Take advantage of the relevant insights that are available with TRA’s Media TRAnalytics®.