Content and Technology: Bringing Sexy Back to Cannes

Even the granddaddy of all the lionsamp8212the Film Grand Prixamp8212went to a delightful animated film for Chipotle that began life online and not coincidentally was a linchpin of a the multiplatform effort that won the firstever Branded Content Lion It was in essence as much a victory for the technology that disseminated the effort as it was for the content itself which was pretty greatThere isnamp8217t a storytelling platform that hasnamp8217t been reshaped by technology There isnamp8217t a story that hasnamp8217t been reimagined through technology And around the world there isnamp8217t an audience that doesnamp8217t use technology to control what stories they see when how and where Technology allows content to be generated by anyone anywhere and allows it to be sharedAs it has with every other area of life and business technology has become critical to the creative process So much so that as Iamp8217ve discussed in this space before there is now a growing number of content tech companies developed to help storytellers interpret distribute and enhance their stories commercial or otherwiseIt was an inevitable convergence But it also makes technology discovery missioncritical for creatives Unfortunately thatamp8217s easier said than done There is no roadmap for creatives to find content tech partners No welltrodden path for tech companies to initiate conversations with creatives And yet as we see at Cannes when innovative technology meets extraordinary creativity magic happensWhich is why the second year of MediaLinkamp8217s Tech Talk series at Cannes focuses on the contenttechnology intersection In partnership with major players such as Forbes Adweek the New York Post Omnicom Condamp233 Nast and others we will explore that intersection from all angles bringing content creators agencies media companies and technologists together to dissect the current state of technology39s influence on the creative processOver the course of the week we will focus on technologyamp8217s role in advertising content and content marketing From emerging technology companies being developed to support the creation and distribution of content and advertising for brands Shazam Outbrain Interlude Theidealists Bread to the content companies partnering with them Paramount CondeNast Machinima Maker to the platforms enabling stories to be told in innovative ways Tremor Glossi Vibrant Unified SocialWe will examine technology and content from the perspectives of the storytellers and their audiences How brands can maintain a consistent story narrative across screens And of course we will investigate what comes next in the contenttechnology marketplaceWe will wrap up the week with a lighthearted look at the best of the Cannes week seen through the rosamp233tinted lens of the NYPost Page Six and the insiders at the hot production company m ss ngp eces We39ll examine Cannes from stage to street and match up the best moments with headlines from the tabloid expertIt will be a great week we hope to see you there You can see the schedule and reserve a seat right hereThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Content and Technology: Bringing Sexy Back to Cannes

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Dee Salomon

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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