TRA’s Media TRAnalytics® indicates that out of the top rated Broadcast shows for the week of Dec 13th, the show that also offered the greatest concentration of buyers of Men’s Hair Coloring products was CBS’s The Big Bang Theory. For advertisers, finding the Right Audience™ is one way that drives improvements in sales, making your television media investment more efficient and effective. TRA has found that using age/gender surrogates for purchaser behavior to plan and buy your media just isn’t sufficient any more to drive television ROI. With TRA purchaser target information, advertisers and their agencies are now able to make the most informed decision regarding their media buys. Don’t miss the opportunity to increase sales. To find out more about Media TRAnalytics®, please visit