TRA&#8217;s Media TRAnalytics&#174; indicates that out of the top rated Broadcast shows for the week of Dec 13th, the show that also offered the greatest concentration of buyers of Men&#8217;s Hair Coloring products was CBS&#8217;s The Big Bang Theory. For advertisers, finding the Right Audience&#8482; is one way that drives improvements in sales, making your television media investment more efficient and effective. TRA has found that using age/gender surrogates for purchaser behavior to plan and buy your media just isn&#8217;t sufficient any more to drive television ROI. With TRA purchaser target information, advertisers and their agencies are now able to make the most informed decision regarding their media buys. Don&#8217;t miss the opportunity to increase sales. To find out more about Media TRAnalytics&#174;, please visit http://www.traglobal.com.