Credit Suisse: The Future of TV Advertising is Below-the-Line!

While there are financial analysts who are predicting a dark future for linear TV advertising spend, Omar Sheikh, US Media / Cable Analyst from Credit Suisse sees sunny skies. His company published a thematic report this week, outlining their long-term view of global advertising and on a call, he outlined the report's takeaways, which echo the long-time position of Jack Myers, publisher of MediaVillage.com