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Credit Suisse: The Future of TV Advertising is Below-the-Line!

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Charlene Weisler

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Wall St. Speaks Out

While there are financial analysts who are predicting a dark future for linear TV advertising spend, Omar Sheikh, US Media / Cable Analyst from Credit Suisse sees sunny skies. His company published a thematic report this week, outlining their long-term view of global advertising and on a call, he outlined the report's takeaways, which echo the long-time position of Jack Myers, publisher of MediaVillage.com

Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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Credit Suisse: The Future of TV Advertising is Below-the-Line!

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