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Wall St. Speaks Out logo
Wall St. Speaks Out logo

Credit Suisse: The Future of TV Advertising is Below-the-Line!

Credit Suisse: The Future of TV Advertising is Below-the-Line!

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Charlene Weisler

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Wall St. Speaks Out
5 18 121

While there are financial analysts who are predicting a dark future for linear TV advertising spend, Omar Sheikh, US Media / Cable Analyst from Credit Suisse sees sunny skies. His company published a thematic report this week, outlining their long-term view of global advertising and on a call, he outlined the report's takeaways, which echo the long-time position of Jack Myers, publisher of MediaVillage.com

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5 18 121

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Charlene Weisler

Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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Future of Men
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Go to page
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Go to page
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MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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