With the rapid evolution of viewing habits and increasingly fragmented audiences, many cable networks are suffering sharp declines in viewership as tracked by Nielsen. But one linear programmer is rising to the top with consistent year-over-year growth. Crown Media Family Networks, home of Hallmark Channel and Hallmark Movies & Mysteries, has registered significant and consistent increases in ratings and delivery across both networks … and this fact is not lost on the marketplace.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.