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Behind the Scenes in Hollywood logo
Behind the Scenes in Hollywood logo

Crown Media's Wonya Lucas and Michelle Vicary on Expanding Brand Inclusiveness

  • # Hallmark
    •
  • # diversity
    •
  • # inclusion
Crown Media's Wonya Lucas and Michelle Vicary on Expanding Brand Inclusiveness

Author

Steve Gidlow photo

Steve Gidlow

Publish date

February 12, 2021

Channel

Behind the Scenes in Hollywood

Archived in

Crown Media InSites

Crown Media Family Networks President and CEO Wonya Lucas and Executive Vice President, Programming Michelle Vicary were the main attraction yesterday during their company's presentation in the Winter 2021 Virtual Television Critics Association tour. They were on hand to discuss recent and upcoming programming on Hallmark Channel and Hallmark Movies & Mysteries, which in recent months has seen significant increases in diversity and inclusion in front of and behind the camera.

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ARTICLE TAGS:

  • # brand
    •
  • # marketing
    •
  • # Christmas

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Steve Gidlow photo

Steve Gidlow

Steve Gidlow, a long-time columnist for MediaVillage ("Behind the Scenes in Hollywood"), has written about television and pop culture since 1994, beginning in Australia.  Since moving to Hollywood in 1997, Steve has focused on celebrity interv… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    Go to page
    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    Go to page
    Watch, Listen & learn
    Watch, Listen & Learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

    See All Channels
    Jack Myers ThinkTank
    Go to page
    Legends & Leaders
    Go to page
    The Pool
    Go to page
    Conversations with the Community
    Go to page
    The Storytelling Revolution
    Go to page
    View from the Grandstand
    Go to page
    #AskGenZ
    Go to page
    #AndradeSays
    Go to page
    Behind the Scenes in Hollywood
    Go to page
    Ed Martin Report
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    In the Loop
    Go to page
    Multicultural TV
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    Shattering the Glass Ceiling
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    Tomorrow Will Be Televised
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    Upfronts/NewFronts
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    Advancing Diversity
    Advancing Diversity Villages

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

    See All Channels
    Advancing Diversity Hall of Honors
    Go to page
    WomenAdvancing
    Go to page
    LGBT+ Advancing
    Go to page
    From Advocacy to Activism
    Go to page
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