On the quest for the next Iron Chef the judges from the show search for the best dishes, while advertisers look for the best return on their media investment. A quick StoryFinder™ report reveals many CPG categories with High Purchaser Rating Points™, but none quite as significant as the External Analgesic Rubs category. TRA provides insights and information for advertisers to know exactly what their purchasers are watching. The Food Network’s Iron Chef also scored high among Cough Syrup and Cold/Allergy/Sinus products. Advertisers should know The Right Audience™ to improve their ROI.