David DeSocio (pictured at top) has developed a simple principle to use as a North Star for himself and his teams: ideas that work. "Not creativity for creativity's sake, but creativity in the service of business results," says DeSocio, executive vice president of ad sales marketing and partnerships at A+E Networks.
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.
Oriana Schwindt has been covering the television industry for most of her professional career, starting with a byline in Rolling Stone at age 20 and working her way through outlets like TV Guide Magazine, the International Business Times, and, finally, Varie… read more