David DeSocio (pictured at top) has developed a simple principle to use as a North Star for himself and his teams: ideas that work. "Not creativity for creativity's sake, but creativity in the service of business results," says DeSocio, executive vice president of ad sales marketing and partnerships at A+E Networks.
David DeSocio on Capturing Consumer Attention Through "Ideas That Work"
![David DeSocio on Capturing Consumer Attention Through "Ideas That Work"](/media/articles/DD_Headshot1.jpg.550x380_q85_box-0%2C39%2C231%2C200_crop.jpg.webp)