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David DeSocio on Capturing Consumer Attention Through "Ideas That Work"

David DeSocio on Capturing Consumer Attention Through "Ideas That Work"

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Oriana Schwindt photo

Oriana Schwindt

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A+E Networks InSites
13 31

David DeSocio (pictured at top) has developed a simple principle to use as a North Star for himself and his teams: ideas that work. "Not creativity for creativity's sake, but creativity in the service of business results," says DeSocio, executive vice president of ad sales marketing and partnerships at A+E Networks.

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Oriana Schwindt photo

Oriana Schwindt

Oriana Schwindt has been covering the television industry for most of her professional career, starting with a byline in Rolling Stone at age 20 and working her way through outlets like TV Guide Magazine, the International Business Times, and, finally, Varie… read more

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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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