American businessman David Moore is best known for founding 24/7 Real Media and heading the IAB. He is currently chairing WPP’s Xaxis, the world’s largest Programmatic Media and Technology platform. Moore believes the problem in the digital media industry is definitional -- in particular transparency, which he believes generally implies openness, communication and accountability.
By
Skip Brand
David Moore’s Law: The Biggest Problem in the Industry is the Illusion of Transparency
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