John Wooden, legendary coach of UCLA basketball, said, "Those who fail to prepare are preparing to fail." I opened my Legends & Leaders Conversation with Keith Reinhard, Chairman Emeritus of DDB (Doyle Dane Bernbach) by reminding him of our first meeting at a Retail Advertising Conference event in Chicago in February 1979. I recalled how incredibly prepared he was to speak to CMOs from America's leading retailers, which elicited from Keith his commitment to spending an hour preparing for every minute he was on stage. It's a strong piece of advice in a business world in which the average time spent by professionals, across all industries, preparing for meetings is 15-minutes.
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