As viewers consume content across an increasingly varied set of platforms, the issue of metrics and measurement looms large for multi-screen TV buyers. The old timey use of gross ratings points (GRPs) is no longer accurate or comparable across platforms. As a result, some opportunities are getting missed and miscalculated along the way.
DeepIntent: Tapping Into the Widening Pool of Measurement Options for Greater Ad Impact
![DeepIntent: Tapping Into the Widening Pool of Measurement Options for Greater Ad Impact](/media/articles/pharma_hand-gde48f2a0c_1920_ENw47dM.jpg.550x380_q85_box-119%2C0%2C1654%2C1066_crop.jpg.webp)