Dentsu Aegis On How to Move From Intent to Action with Brands for Good

I spent last week in Detroit at Sustainable Brands '19 and was part of the Dentsu Aegis team, playing our part in the launch of Brands for Good.  Why is this happening now and why should we care?  Because the time is now.  We are at a tipping point.  Consumers in their millions are telling companies that they want brands and businesses to act and help them live in more sustainable ways.