Cara Lewis, Chief U.S. Investment Officer for dentsu's media business, acknowledges that the 2022 Upfront and NewFront market is happening in the midst of "probably the biggest evolution it's had, between measurement, the streaming landscape and so much more." In our timely Legends & Leaders Conversation, Cara and I cover a wide spectrum of the changes confronting both buyers and sellers who are "putting all the pieces together." For Cara and her colleagues at dentsu, the priority is "to be the experts, stay ahead of it and really understand how each piece actually affects our clients' businesses."
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