With more than 7,000 linear and digital hours, NBCUniversal's presentation of the pandemic-delayed Tokyo Olympics sits at the center of the media world through the closing ceremony on Aug. 8. Problem is, the world has become a much bigger digital and streaming place since NBCU covered the 2016 Summer Games from Rio de Janeiro in 2016.
Despite Decline in Linear Viewership, NBCU's Jeff Shell Says Tokyo Olympics Will Produce Profits
![Despite Decline in Linear Viewership, NBCU's Jeff Shell Says Tokyo Olympics Will Produce Profits](/media/articles/Tokyo_O.jpg.550x380_q85_box-16%2C0%2C640%2C433_crop.jpg.webp)