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Digiday Programmatic Marketing Summit

Digiday Programmatic Marketing Summit

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Helen Chung

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Melissa Bonnick

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Havas Media InSites
6

Shortly after Memorial Day, Digiday hosted their Programmatic Summit in Austin, Texas. There programmatic folks from agencies, consultancies and brands met to discuss trends and advancements in programmatic, where the industry is going and what issues still exist. While there was still talk of transparency and the fact that most have attempted to do so – there was still a heavy belief that programmatic was still a black box. Where we now have supply chain transparency and the ability to have access to bidstream data there is still an inability to process that bidstream data while also new "solutions" in place that need to be explained like bid shading.

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Helen Chung photo

Helen Chung

Helen Chung is an Associate Director, of Programmatic Strategy based out of NY. She brings 22+ years of experience in the Media & Advertising experience and helps to ensure that her team delivers highly effective programmatic solutions for her clients. … read more

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Melissa Bonnick

Melissa Bonnick is an experienced programmatic and ad operations executive with over 12+ years in the digital advertising space. Leading the Programmatic Strategy for Havas Media's trading desk for the North Americas with the current title of SVP Program… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
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Go to page
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Go to page
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Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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