Shortly after Memorial Day, Digiday hosted their Programmatic Summit in Austin, Texas. There programmatic folks from agencies, consultancies and brands met to discuss trends and advancements in programmatic, where the industry is going and what issues still exist. While there was still talk of transparency and the fact that most have attempted to do so – there was still a heavy belief that programmatic was still a black box. Where we now have supply chain transparency and the ability to have access to bidstream data there is still an inability to process that bidstream data while also new "solutions" in place that need to be explained like bid shading.
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