Digital Influentials: Welcome to The Machine (2010)! - Cory Treffiletti - MediaBizBloggers

On behalf of all the Digital Influential39s that have a hand in this column may I wish you a warm welcome to 2010 or what I lovingly refer to as quotThe Year Of The MachinequotThe phrase quotWelcome To The Machinequot can generate many different images for people but in my eyes it rekindles memories of the classic Pink Floyd album quotWish You Were Herequot That39s the dual theme for this week quotWelcome To The Machinequot that is digital media and quotWe Wish You Were Herequot for those of you that are missing the boat2010 signals our entrance into a new decade and this decade will bring about the inevitable that online will become the number one medium for advertisers and consumers alike Just think what happened in the last ten years from 2000 through 2009 We shifted quite dramatically from Y2K fears to the world evolving into one big data cloud Smartphones are the norm and netbooks the size of a Hardy Boys novel are all the rage It39s safe to say that once marketers understand the investment they39re making and the impact they can truly have if they do it correctly that the chips will fall and Television will no longer be alone upon the mountaintop The Machine is rolling along and the forward momentum can no longer be stoppedThis week39s column we focus on just a few of the companies and services we39ve uncovered recently who39re leading the charge and driving the machine They may be small now like quottwo lost souls swimming in a fish bowlquot but they39re on the right trajectory for growthHave you ever needed a personal assistant to let you know about a conference call and keep you on schedule but realized you can39t afford one If so check out POKETY POKE httpwwwpoketypokecom Cody Duval called it out this week and it39s great Register and send them your conference calls via email and 5 minutes before the call they send you an email and then call you on time with the conference call already lined up It39s like a digital concierge for conference callsIs it sometimes hard to tell quotheaven from hell blue skies from painquot If so I39m really sorry about thatamp8230 but once you get past telling quota green field from a cold steel rainquot you should check out LISTORIOUS httplistoriouscom Listorious pulls together all the best Twitter lists and makes it easy for you to sign up and follow them Managing Twitter lists is a blessing and a curse because they can make it easy but where do you start You start at ListoriousAre you quotrunning over the same old ground What have you foundquot I found GOWALLA httpgowallacom The locationbased app space is hot right now with players like FourSquare and here comes GoWalla into the fray providing a way to share your location and discover things to do wherever you may be The category is quite interesting to me and I39m excited about the potential for local advertisers so check them out and see where they goAhhh email groups quotRemember when you were young You shone like the sunquot Well email groups have become a bit bland until the arrival of GROUPLY httpwwwgrouplycom Email has been a pretty stagnant area of the web for a few years now but Grouply is trying to reinvigorate the category by making groups sexy again Now your groups can have social features that integrate them into the rest of your dayFrom the world of the iPhone appsamp8230 I can39t possibly go without mentioning the new PEARL JAM app They put together a great one and they regularly cover quotInterstellar Overdrivequot not on the same album but still Pink Floyd nonetheless Also check out WINECOM and TAXI MAGIC amp8211 you make the connectionThat39s it this week rock on and enjoy the MachineCory Treffiletti is President and Managing Partner for Catalyst SF Cory has been a thought leader in interactive marketing and advertising since 1995 Cory can be contacted at corycatalystsfcomRead all Coryamp8217s MediaBizBloggers commentaries at Cory Treffiletti MediaBizBloggersFollow our Twitter updates MediaBizBlogger

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Digital Influentials: Welcome to The Machine (2010)! - Cory Treffiletti - MediaBizBloggers

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