"Here's the thing: out-of-home advertising has always been an extremely powerful way to engage audiences," Larry Grella, Executive Vice President, Sales and Business Development at Adomni, recently explained to me as I was questioning him about the rapid growth of digital-out-of-home marketing. "Just ask the IAB, who recently reported that, on average, it provides a 69% lift in activations per digital campaign. That's pretty impressive.
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