Disney|ABC Creates Portfolio-wide, Client-Centric Advertising Sales Division Dedicated to Innovation & Efficency

To better leverage the scale and reach of DisneyABC Ben Sherwood cochairman Disney Media Networks and president DisneyABC Television Group today announced the creation of a portfoliowide advertising sales division designed to more effectively service advertising clients Respected advertising veteran Rita Ferro will lead the new organizationIn making the announcement Sherwood said quotWe are combining the unmatched power of the DisneyABC portfolio of brands franchises and shows to create a onestop shop for our advertising clientsamp160This new simplified structure will create innovative and targeted opportunities that showcase the quality and reach of our contentquotIn this new role Ferro will oversee all advertising sales functions and ad revenuegeneration strategies for the company39s domestic entertainment news and kids linear and digital TV and radio businesses including ABC Entertainment ABC Daytime ABC News Disney Channel Disney XD Disney Junior Radio Disney and Freeform She will also continue to lead the integrated sales team for The Walt Disney Company39s online mobile and social offerings Ferro who had previously served as executive vice president Disney Media Sales and Marketing will report to Bruce Rosenblum president Business Operations DisneyABC TelevisionquotRita has done a tremendous job developing unparalleled relationships with clients and marketers and building the best kids and family sales team in the media industryquot said Rosenblum quotShe39s a smart strategic leader who works collaboratively with clients and internal partners and has created innovative advertising and sponsorship opportunities across our portfolio of Disneybranded media offerings Now she39ll harness those abilities on behalf of the entire organizationquotThe new ad sales structure combines individual channel and brand expertise into core teams that will work in concert to strengthen our client offerings listed in alphabetical orderBrand Revenue ampamp Yield Management amp8211 This team will optimize and manage business opportunities across the portfolio In order to provide increased scale as consumer behavior shifts and multiplatform viewing opportunities continue to expand this area will link to the content through dedicated daypart programmatic and digital revenue teams Debbie Richman former senior vice president Primetime Sales ABC will serve as executive vice president Brand Revenue ampamp Yield Management DisneyABC reporting to FerroClient ampamp Audience Solutions amp8211 This team will develop specialized client ampamp categoryspecific strategies and opportunities across the portfolio39s platforms Utilizing marketplace and audience intelligence the team will develop specific sales offerings designed to bring enhanced opportunity to clients Laura Nathanson former executive vice president Sales and Marketing Freeform will serve as executive vice president Client ampamp Audience Solutions DisneyABC reporting to FerroSales and Marketing amp8211 This team will maximize linear and digital agency advertising opportunities across DisneyABC and include a full service inhouse creative agency with the ability to create branded entertainment and deploy big ideas for clients across programming assets Debra O39Connell former president National TV Sales ABC Owned Stations Group will serve as executive vice president Sales and Marketing DisneyABC reporting to FerroquotIt has been an honor to oversee our kids and family sales business and I look forward to now working in concert across DisneyABC as one unified sales teamquot said Ferro quotIt39s exciting to be in a position to deliver clients access to millions of engaged customers across our multitude of experiences and have more opportunities to identify and create solutions that drive results With such an amazing senior leadership team already in place we39re able to hit the ground runningquotNamed executive vice president Disney Media Sales and Marketing for Disney Channels Worldwide in June 2010 Ferro has led integrated sales team that represents and maximizes advertising sales marketing and promotions across The Walt Disney Company39s media platforms serving kids moms and families including its kiddriven familyinclusive TV channels its widerange of online mobile and social offerings its kid and momfocused radio platform and its MultiCultural group Those platforms included Disney Channel Disney XD Disney Junior Radio Disney and several Disney Online Mobile and Social properties serving kids families andor women Prior to this Ferro worked with Disney Latin America most recently as vice president Advertising Sales Disneymedia In 2015 Ferro was selected as part of Multichannel News39 Wonder Women amp8212 quotWomen to WatchquotFor five consecutive years 201216 Ferro has been named one of the Most Powerful and Influential Latinos by the Imagen FoundationBiographical Information for Senior Leadership Team listed in alphabetical orderLaura Nathanson executive vice president Client ampamp Audience Solutions DisneyABC served as executive vice president Sales and Marketing Freeform for the past 15 years Previously Nathanson oversaw national sales as executive vice president National Sales Manager for the ABC Television Network Earlier she was executive vice president Primetime Sales ABC Television Network a position she39d held since July 1999amp160Debra O39Connell executive vice president Sales and Marketing DisneyABC most recently served as president National TV Sales ABC Owned Stations Group since 2014 At ABC for nearly 20 years O39Connell oversaw Multimedia Sales and Marketing for the division from 2006 to 2011 She has also served as VP of Marketing at WABC She serves as the vice chairman of the IRTS Foundation offering Access Education and Diversity in and for future media leaders is a board member of the TVB Television Bureau of Advertising an executive member of the Nielsen Local Alliance committee and a member of the IoTC Internet of Things ConsortiumDebbie Richman executive vice president Brand Revenue ampamp Yield Management DisneyABC previously served as senior vice president Primetime Sales ABC Sales Prior to joining ABC in 2010 she was executive vice president ad sales for Lifetime Networks Prior to joining Lifetime Richman had been managing director national broadcast at Omnicom39s OMD and also held various media positions at McCannErickson Young ampamp Rubicam and Ogilvy ampamp Matheramp160The opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers amp160amp160

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Disney|ABC Creates Portfolio-wide, Client-Centric Advertising Sales Division Dedicated to Innovation & Efficency

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Disney|ABC Creates Portfolio-wide, Client-Centric Advertising Sales Division Dedicated to Innovation & Efficency

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