Disney|ABC's Debra O'Connell on Tailoring Ads Across Platforms

Disney|ABC's Debra O'Connell doesn't mask her enthusiasm, and why should she? She's reveling in a wonderful moment, a Golden Age of Advertising, particularly on television.  Like her boss, Disney|ABC President of Ad Sales Rita Ferro, O'Connell (pictured above) has been with the company for over 20 years.  As Executive Vice President Sales and Marketing, she strives to maximize linear and digital agency advertising opportunities across the Disney|ABC Television Group.  She also oversees an in-house creative agency noted for quick turn-arounds and tailoring ads to individual shows.