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Disney|ABC's Rita Ferro on Selling Across Platforms

Disney|ABC's Rita Ferro on Selling Across Platforms

Author

Jacqueline Cutler photo

Jacqueline Cutler

Publish date

July 24, 2017

Channel

WomenAdvancing

Archived in

Legends & Leaders Shattering the Glass Ceiling
28 21 38

A banner congratulating Rita Ferro on 20 years at Disney|ABC was draped across an outer office.  There were flowers from friends and colleagues everywhere. Ferro, the first President of Advertising Sales under the company's recent restructuring, was finishing a call with a woman she mentors.  She then settled in for a long chat with me about her whirlwind past few months, helming the first Upfront where Disney|ABC sold across all of its platforms, and leading a team in a perpetually changing ad landscape.

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Jacqueline Cutler photo

Jacqueline Cutler

Jacqueline Cutler is a longtime journalist covering television on a national and international level, after many hard news beats. She serves on the executive board of the Television Critics Association and currently writes the "Shattering the Glass Ceil… read more

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