Disney|ABC's Rita Ferro on Selling Across Platforms

A banner congratulating Rita Ferro on 20 years at Disney|ABC was draped across an outer office.  There were flowers from friends and colleagues everywhere. Ferro, the first President of Advertising Sales under the company's recent restructuring, was finishing a call with a woman she mentors.  She then settled in for a long chat with me about her whirlwind past few months, helming the first Upfront where Disney|ABC sold across all of its platforms, and leading a team in a perpetually changing ad landscape.