Three years ago, as the coronavirus pandemic spread nationwide, the Walt Disney Company's TV empire went from having one big mid-May Upfront event in New York to several virtual presentations offered over late winter and spring. This past Wednesday, amid signs that the 2023 Upfront and NewFront event cycle may soon return to near-normal in an in-person, post-pandemic environment, Disney Advertising went virtual with its opening Upfront forum, concentrating as it did last year on ad tech innovations. One top-of-mind subject: The progress of Disney+'s ad-supported format, introduced to consumers seven weeks earlier.
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