Now that Disney has unveiled a new set of technology features for the TV advertising community to adopt starting with this year's Upfront sales season, the next step is enrolling individual sponsors, agencies and media buyers to be charter adopters.
Disney's New Ad Sales Tech Pathways
![Disney's New Ad Sales Tech Pathways](/media/articles/Disney_DRAX_Select.jpg.550x380_q85_box-694%2C374%2C3799%2C2530_crop.jpg.webp)