DMTraining: Five Reasons for Local Businesses to Invest in Digital Advertising

As a local business why should you finally get into digital advertising1 Itamp8217s a complementDigital advertising doesnamp8217t compete with but works to effectively complement whatever traditional media methods youamp8217re already using for advertisingUtilizing both traditional and digital marketing techniques allows your companyamp8217s message to be spread across many different channelsamp160If youamp8217ve been running campaigns on local TV pairing that with advertising on those stationsamp8217 digital outlets is the best way to see even greater success than with TV aloneDigital advertising is perfectly in line with your local businessamp8217s geographic concernsamp160Youamp8217ll have more reach and the power to truly focus on the audience youamp8217re trying to target2 Itamp8217s cost efficientThink about how much time and money it took to create that TV commercial Repurposing those efforts for a digital video ad will stretch your dollar furtherBanner ads and other formats are even more affordable to produce Saving time and money in the production stage of the process is important But what digital advertising also allows you to do is quickly tweak and adjust once data about the campaign starts rolling in3 Youamp8217ll get real time dataTraditional media provides very limited insights into how your advertising campaign is actually doing Digital advertising however can be tracked in realtime to monitor a wide range of information about your audience and the campaignamp8217s performanceAside from having the certainty that your ads are being viewed locally youamp8217ll also have stronger insight into their demographic psychographicamp160and behavioral qualitiesThis kind of data is not only extremely beneficial to the campaign but also your entire marketing and advertising strategies Having additional information about the who howamp160and when of your target market will provide unlimited future potential in all of your promotional efforts4 Youamp8217ll shorten the sales cycleDigital advertising is interactive and engaging Someone can click to schedule a free consultation request some informationamp160or simply explore your offering and express interestTraditional advertising is great for branding purposes but actually making an effort to pick up the phone to call or remember the name of your company to look up later is more than most people are willing to doDigital ads can get an immediate response If youamp8217re offering something someoneamp8217s interested in the sales cycle will be much shorter and will help you get hot leads immediately instead of waiting for them to trickle in through your doors or the phone to start ringing5 Youamp8217ll stay competitiveHow many of your competitors are already advertising on digital platformsIf not all then at least most have already gotten into the game Whether weamp8217re reluctant or willing to embrace it technology and innovation isnamp8217t slowing down Will it completely wipe out traditional media Definitely not But in order to stay competitive and keep up with the times youamp8217re overdue to start investing in digitalIf youamp8217re already spending on advertising on TV printamp160or radio seize the opportunity to grow your business and see an increased return on investment with digital advertisingamp160You wonamp8217t have to stop any existing campaigns but youamp8217ll have the peace of mind that theyamp8217re being magnified and reinforced Saving time and money on production with the ability to test more readily and increase your market insights is invaluable Shortening your sales cycle by quickly reeling in prospective buyers and gaining information about them will help your local business flourishThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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DMTraining: Five Reasons for Local Businesses to Invest in Digital Advertising

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