Nov. 27, 2015 -- People justify decisions with facts. For example: A man sees an advertisement with a photo of a sports car and instantly falls in love. However, he can’t bring himself to buy the car based on a feeling, so he reads the copy for technical details about the powerful engine, safety features and low maintenance. He wants the car because it makes him feel good. But he buys it only when he can justify the purchase rationally.

Nov. 20, 2015 -- People make decisions emotionally. They decide based on a feeling, need or emotion, not through a logical thought process. That’s why intangible benefits are the keys to persuasion. When you’re writing, you should ask yourself, “What is the emotional hot button here?”

Nov. 13, 2015 -- Creating brand awareness on social media requires strategic thinking in addition to organic and paid methods. This is one of the most important aspects of social media marketing, and the key to success is knowing where your audience is. For instance, Pinterest; its evergreen and SEO friendly content can continue to generate buzz long after the publishing date.

Nov. 6, 2015 -- Do you want to be successful? Start today by defining your perfect client and referral partner. What qualities make them ideal? Make a list of your top 100 contacts based on the qualities you’ve defined above. This list should include prospects and potential referral sources. Once you've done this, schedule one hour each week to connect with everyone on your list. This contact could be through social networks, social media groups, or a handwritten note.

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