An identity sea change is upon us, whether we're ready or not. It seems that every other day there's a new article or announcement that changes the rules of data engagement and making sense of the nuances and updates can be overwhelming. But our industry is at a critical mass when it comes to consumer privacy protections. Now is the time for advertisers and publishers to acknowledge reality and reclaim the narrative around privacy through a consumer-first approach by proactively educating and empowering users to own their part in the data value exchange.
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