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Don't Get Left Behind In the Cookieless Future

  • # data

  • # user

  • # publisher

Don't Get Left Behind In the Cookieless Future

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Varun Bhagwan

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Yahoo InSites

An identity sea change is upon us, whether we're ready or not. It seems that every other day there's a new article or announcement that changes the rules of data engagement and making sense of the nuances and updates can be overwhelming. But our industry is at a critical mass when it comes to consumer privacy protections. Now is the time for advertisers and publishers to acknowledge reality and reclaim the narrative around privacy through a consumer-first approach by proactively educating and empowering users to own their part in the data value exchange.

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Varun Bhagwan photo

Varun Bhagwan

Varun Bhagwan is an executive with 20 years of experience leading numerous R&D projects from inception to delivery. Varun currently serves as Vice President of Product Management & Engineering at Verizon Media, where he is responsible for all Adverti… read more

TAGS:

  • # industry

  • # advertising person

  • # advertising

  • # Apple Inc.

  • # autonomy

  • # reality

  • # Verizon Media

  • # Google

  • # rate of return

  • # portfolio

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
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