Don’t Have an AI Internal Policy? Make It a Priority Today or Face Risk Tomorrow

However there is something every company should have some concerns about how are your internal teams using AI And do you even know if they are Thatamp8217s why I believe developing a policy around its use is critical Itamp8217s not unlike the social media policies that many implemented 15 years ago There had to be rules about what people could post associated with the brand because no one wanted rogue employees speaking for their organizations and having that amplifiedAI has the same type of implications Iamp8217m not antiAI at all I see its value especially in crunching and analyzing data or eliminating manual tasks These use cases are part of your technology so itamp8217s vettedWhat media companies or others need to focus on is whether their employees are using tools like generative AI tools like ChatGPT to create contentamp8212whether thatamp8217s something for your website or emails salespeople use to prospect Adoption has been fast and marketers are heavy users A survey found that 48 use it to generate content and another 10 plan to do soThis is where things get a little messyOpenAI Has Multiple Legal ChallengesFirst all of this is still a very gray legal area There are many pending copyright lawsuits against OpenAI ChatGPTamp8217s inventor Its creators argue that without it there was no way to amp8220trainamp8221 models They donamp8217t deny that the technology has ingested copyrighted materialSome of those suing include the New York Times the Authors Guild of America and other authors OpenAI earned a partial win earlier this year with a judge dismissing part of the lawsuit relating to infringement on the copyright to unjust enrichmentMedia companies are very aware of copyright regulations Youamp8217re unlikely to get in legal trouble for employees using AI to draft emails but you can hardly call the output of prompts submitted to ChatGPT originalYou should be more concerned about reputational harm or mistrust from audiences and customers Itamp8217s evident to me when I get a cold email or read articles online that they are AIgenerated They are typically awkwardly formal lacking a human touchChatGPT Isnamp8217t Always a Reliable SourceThe second big issue with ChatGPT is that it literally hallucinates It can make things up or provide inaccurate or false sources An analysis from Stanford University discovered that it did so at least 3 of the time The researchers also concluded that itamp8217s getting less accurate not more so In other words itamp8217s not a trustworthy sourceAdding to this issue is that its amp8220knowledgeamp8221 only includes what it ingested with the cutoff being September 2021 Itamp8217s not connected to the internet so itamp8217s not continuously learning new things If employees use the tool to research or create content that relies on facts you again open yourselves up to concerns of spreading misinformationWhat Should Your Internal AI Policy CoverIamp8217ve discussed the legal ethical and reputational concerns These factors should influence how you develop a policy You want to talk to legal and compliance experts from the start to determine what applicable laws may apply They can advise on data privacy considerations as wellThe rest of the policy is more about how people can responsibly use generative AI Here are a few suggestions that can help you craft this partDetermine your generative AI needs What areas in your company where AI could be an asset Youamp8217ll need to consider multiple use casesDefine what tools youamp8217ll make available to employees Itamp8217s important to clarify this versus people using different platforms that may or may not be acceptableBuild a governance framework These are your doamp8217s and donamp8217ts You have rules about technology usage and many other things that describe potential risks You need this for AI tooTalk about generative AI usage as a company Many of your staff need education on its benefits and limitations If you roll out a policy be prepared to present it and to answer questionsCreate controls and guardrails for AI usage Part of a policy is enforcing it so these measures are necessary to ensure employees are following itReview and update the policy regularly Generative AI is changing rapidly so todayamp8217s policy may not align with tomorrowamp8217s environment You should review it and update it at least biannuallyAI Internal Policies Are Foundational for Modern Media CompaniesThe internal usage of AI may not be on your radar but it should be Creating and implementing a policy keeps you from falling into legal ethical or reputational risk It also ensures consistency and guidelines for effectively using this advanced technology Donamp8217t neglect this crucial step of leveraging AI to support human intelligence Thatamp8217s how it works best as a supplement and productivity tool for human creativity and workThis article was written by Beth Osborne who leads content strategy and execution at Marketron Sheamp8217s been a professional writer for over 20 years helping tech and software companies tell inspiring storiesPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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