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Don’t Kill Your Media Spend on the Wrong Programs, Networks or Dayparts - DailyTRA

By DailyTRA December 12, 2011 Traglobal Archives
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DailyTRA

DailyTRA is a series of stories of how buyers and sellers of television advertising can be empowered to use actual consumer purchase behavior to find The Right Audience™. Each day, TRA will be publishing the “DailyTRA”: an analysis showin... read more

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