Dr. Stephen Woo, President of Samsung Electronics' Device Solutions, on Innovation - Levi Shapiro

Semiconductors are big business In fact chips represent 30 billion of Samsung39s estimated 140 billion revenue Despite their rivalry in Smartphones Apple is Samsung39s largest applications process customer and uses various components such as semiconductors and display products see the Quarterly Application Processor Market Share Tracker from Strategy Analytics quotSamsung semiconductor is not fighting against Applequot says Dr Stephen Woo President of Samsung Electronics Device Solutions quotWe innovate by maintaining the startup spiritquot Dr Woo discussed Samsung39s approach to innovation last week at the HTIA Conference in Jerusalem and will make a similar keynote at CESAfter a disastrous MampampA experience with Californiabased AST in 1994 Samsung waited 13 years for its next nonKorean acquisition Israeli image sensor company Transchip This union has been more successful Currently Samsung has two RampampD Centers one for semiconductors and another concentrating on telecoms employing about 400 people The Ramat Gan facility focuses on imaging solutions using CMOS Image Sensors CIS SoC System on Chip Digital imaging processors Image Signal Processing ISP engines for CIS and software hardware designs For its part Apple purchased local SSD player Anobit last year for nearly half a billion dollars and promptly opened an RampampD Center in Haifa home of the leading technical university in Israel the TechnionquotSamsung is a global company and we appreciate contributions from our RampampD center in Israelquot One example is quotthe recently announced Galaxy Camera launched in May which is using a camera sensor developed by Samsung39s Israeli RampampD center called SIRC located at Ramat Ganquot Image sensors the key technology enabler for camera phones digital cameras video cameras PC cameras and security surveillance quotare an important source of competitive advantagequot Research company GII predicts 244 billion handsets with cameras will be sold this year 848 of all mobile phones Samsung recently launched its flagship Galaxy S3 Android handset and expects to achieve sales of 30 million Galaxy S3 units this yearquotCustomers need very high performance dual core and SoC system on chip solutions that better enable applications but reduce power consumption On the architecture side it is like a hybrid car which uses electric power in the city but needs an engine on the highway For those applications in which high performance is not required we use low power consumption processors When needed we can offer application providers the right match for high power consuming applications On the processor side this year Samsung will make the world39s most number of 3228 nanometer wafers which further reduces power usagequotAt Samsung since 2003 Dr Woo was appointed general manager of the System LSI Business in 2008 He currently oversees all activities surrounding the System LSI Business including logic solutions that provide nextgeneration features in consumer and mobile products Samsung39s System LSI Business dominates global market share in several product categories including mobile application processors for Smartphones complementary metal oxide siliconbased CMOS camera image sensors flat panel display driver ICs integrated circuits and smart card ICs for SIM Subscriber Identity Module cardsMuch of Dr Woo39s role is to ensure quota lot of crossfertilization within our RampampD Centers around the worldquot and encourage a culture of innovation quotPeople think of Samsung as this big company but we really aren39t We innovate by maintaining the startup spiritquotLevi Shapiro is a Partner at TMT Strategic Advisors a research and strategy firm focusing on the technology media and telecom sectors He can be reached at levitmtstratcom or via twitter levshapiroRead all Levi39s MediaBizBloggers commentaries at Unleavened MediaCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Dr. Stephen Woo, President of Samsung Electronics' Device Solutions, on Innovation - Levi Shapiro

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